27 Apr

Stepps Framework

What is Stepps Framework? The STEPPS Framework is a marketing methodology introduced by Jonah Berger, a professor at the Wharton School, designed to explain why certain ideas,...

Continue reading

26 Apr

The Honeycomb Model

What is the Honeycomb Model? It’s a visual framework designed to simplify how we understand complex digital experiences. Originally developed in the field of user experience (...

Continue reading

18 Mar

Web Traffic Sources

What are Web Traffic Sources? Web Traffic Sources refer to the various channels through which users arrive at a website. Identifying these sources allows businesses to compreh...

Continue reading

18 Mar

Flywheel model

What is the Flywheel model? The Flywheel Model is a business framework that emphasizes continuous momentum and customer-driven growth. Unlike the traditional sales funnel, whi...

Continue reading

18 Mar

STP Marketing Model

What is the STP model in marketing? The STP marketing model, standing for Segmentation, Targeting, and Positioning, is a comprehensive strategy framework utilized by businesse...

Continue reading

18 Mar

Hook model

What is the Hook model? The Hook Model is a behavioral design framework developed by Nir Eyal that helps companies create products that drive user engagement through habit for...

Continue reading