Blog | Page 2 of 6 | Business Explained

17 Mar

How to Create a Customer Persona: A Step-by-Step Guide

Understanding your audience is the foundation of any successful marketing strategy. Without a clear picture of your customers, your marketing efforts can be inefficient, leading...

17 Mar

15 Industrial Marketing Strategies and How to Implement Them in 2025

Industrial businesses must constantly adapt their marketing approaches to keep pace with evolving technology, buyer behavior, and industry demands. The latest industrial marketi...

17 Mar

How to Perform Focus Group Data Analysis

Focus group discussions offer a wealth of insights into how consumers think, what they prefer, and their social attitudes. But collecting that qualitative data is just the begin...

17 Mar

Focus Groups in Market Research – How and Why to Use Them?

In market research, understanding consumer behaviour is crucial for staying ahead of the competition. Focus groups are one of the most effective ways to gain deep insights from ...

17 Mar

What is Brand Sentiment – Examples, Analysis and Tracking Tools

Understanding how consumers perceive your brand is essential in today's competitive environment. Brand sentiment analysis provides valuable insight into customer emotions and op...

22 Jan

Primary Market Research vs Secondary Market Research

Understanding market research is essential for businesses to make informed decisions and gain a competitive edge. Two predominant methods—primary market research and seconda...

21 Jan

Inbound vs. Outbound Recruiting: Which One to Choose?

Recruitment strategies are evolving, and organizations often face a critical decision: should they focus on inbound recruitment, outbound recruitment, or a combination of bo...

21 Jan

TOP 10 Employee Advocacy Examples – Real-World Success Stories

Employee advocacy is one of companies' most powerful tools to amplify their brand and engage with a wider audience. By empowering employees to share their stories and experi...

31 Dec

Lead Generation vs. Customer Acquisition – Key Differences

In the world of modern marketing, terms like "lead generation" and "customer acquisition" are often used interchangeably. However, while they both play essential roles i...

30 Dec

Podcast Content Marketing – Examples and How to Include It in Your Business

Podcast content marketing has surged in popularity as an effective strategy for engaging audiences and building brand awareness. As businesses continue to seek innovative wa...