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Strategic Management

Person sketching ideas on a small table, brainstorming for a content marketing strategy.
24 Apr
Marketing Frameworks, Strategic Management

14 Content Marketing Strategy Examples You Should Try in 2025: A Comprehensive Guide

  • 04/23/2025
  • By author-avatar Avokado SEO
In today’s fast-paced digital landscape, content marketing strategies have become more important than ever for businesses looking to stand out and connect with their target a...

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Woman working on a laptop, brainstorming ideas for digital marketing strategies.
23 Apr
Marketing Frameworks, Strategic Management

10 Types of Digital Marketing Strategies

  • 04/23/2025
  • By author-avatar Avokado SEO
In today's digital-first world, businesses must leverage online channels to connect with customers and stay competitive. Digital marketing offers a variety of strategies to a...

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Concept of a marketing strategy with key elements like goals, target audience, branding, and marketing channels.
17 Mar
Process Improvement, Strategic Management

10 Reasons Why Marketing Strategy is Important for Business Success

  • 03/18/2025
  • By author-avatar Avokado SEO
A marketing strategy is a structured approach that defines how a business reaches its target audience, promotes its offerings, and achieves its objectives. It serves as a roadma...

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Building a customer persona profile to better understand target audience needs.
17 Mar
Marketing Frameworks, Strategic Management

How to Create a Customer Persona: A Step-by-Step Guide

  • 03/21/2025
  • By author-avatar Avokado SEO
Understanding your audience is the foundation of any successful marketing strategy. Without a clear picture of your customers, your marketing efforts can be inefficient, leading...

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A depiction of a focus group in action with participants sharing insights and a moderator leading the discussion, showcasing the process of gathering qualitative data.
17 Mar
Strategic Management

How to Perform Focus Group Data Analysis

  • 03/18/2025
  • By author-avatar Avokado SEO
Focus group discussions offer a wealth of insights into how consumers think, what they prefer, and their social attitudes. But collecting that qualitative data is just the begin...

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A diverse group of people sharing their opinions during a focus group discussion
17 Mar
Marketing Frameworks, Strategic Management

Focus Groups in Market Research – How and Why to Use Them?

  • 03/18/2025
  • By author-avatar Avokado SEO
In market research, understanding consumer behaviour is crucial for staying ahead of the competition. Focus groups are one of the most effective ways to gain deep insights from ...

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Primary and secondary market research.
22 Jan
Marketing Frameworks, Strategic Management

Primary Market Research vs Secondary Market Research

  • 03/18/2025
  • By author-avatar Avokado SEO
Understanding market research is essential for businesses to make informed decisions and gain a competitive edge. Two predominant methods—primary market research and seconda...

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Five employees with laptops and folders, showcasing examples of employee advocacy in the workplace.
21 Jan
Project Management, Strategic Management

TOP 10 Employee Advocacy Examples – Real-World Success Stories

  • 01/30/2025
  • By author-avatar Avokado SEO
Employee advocacy is one of companies' most powerful tools to amplify their brand and engage with a wider audience. By empowering employees to share their stories and experi...

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Team members discuss their ideas for an effective stability strategy.
30 Dec
Project Management, Strategic Management

4 Types of Stability Strategies in Business

  • 01/30/2025
  • By author-avatar Avokado SEO
In the dynamic world of business, achieving growth isn’t always the primary objective for every company. While aggressive expansion strategies may work for some, others prio...

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A group of individuals forming a circle, symbolizing centralization.
22 Nov
Strategic Management

Centralized VS Decentralized Organizational Structures – Key Differences

  • 01/30/2025
  • By author-avatar Avokado SEO
In modern business, organizational structures shape how companies operate, communicate, and make decisions. Choosing between centralized and decentralized structures can sub...

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