What is Stepps Framework?
The STEPPS Framework is a marketing methodology introduced by Jonah Berger, a professor at the Wharton School, designed to explain why certain ideas,...
What is the Honeycomb Model?
It’s a visual framework designed to simplify how we understand complex digital experiences. Originally developed in the field of user experience (...
What are Web Traffic Sources?
Web Traffic Sources refer to the various channels through which users arrive at a website. Identifying these sources allows businesses to compreh...
What is the Flywheel model?
The Flywheel Model is a business framework that emphasizes continuous momentum and customer-driven growth. Unlike the traditional sales funnel, whi...
What is the STP model in marketing?
The STP marketing model, standing for Segmentation, Targeting, and Positioning, is a comprehensive strategy framework utilized by businesse...
What is the Hook model?
The Hook Model is a behavioral design framework developed by Nir Eyal that helps companies create products that drive user engagement through habit for...