Stepps Framework

What is Stepps Framework? The STEPPS Framework is a marketing methodology introduced by Jonah Berger, a professor at the Wharton School, designed to explain why certain ideas,...

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Flywheel model

What is the Flywheel model? The Flywheel Model is a business framework that emphasizes continuous momentum and customer-driven growth. Unlike the traditional sales funnel, whi...

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Hook model

What is the Hook model? The Hook Model is a behavioral design framework developed by Nir Eyal that helps companies create products that drive user engagement through habit for...

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