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Blog

18 Mar

Web Traffic Sources

What are Web Traffic Sources? Web Traffic Sources refer to the various channels through which users arrive at a website. Identifying these sources allows businesses to compreh...

18 Mar

Flywheel model

What is the Flywheel model? The Flywheel Model is a business framework that emphasizes continuous momentum and customer-driven growth. Unlike the traditional sales funnel, whi...

18 Mar

STP Marketing Model

What is the STP model in marketing? The STP marketing model, standing for Segmentation, Targeting, and Positioning, is a comprehensive strategy framework utilized by businesse...

18 Mar

Hook model

What is the Hook model? The Hook Model is a behavioral design framework developed by Nir Eyal that helps companies create products that drive user engagement through habit for...

17 Mar

10 Reasons Why Marketing Strategy is Important for Business Success

A marketing strategy is a structured approach that defines how a business reaches its target audience, promotes its offerings, and achieves its objectives. It serves as a roadma...

17 Mar

How to Create a Customer Persona: A Step-by-Step Guide

Understanding your audience is the foundation of any successful marketing strategy. Without a clear picture of your customers, your marketing efforts can be inefficient, leading...

17 Mar

15 Industrial Marketing Strategies and How to Implement Them in 2025

Industrial businesses must constantly adapt their marketing approaches to keep pace with evolving technology, buyer behavior, and industry demands. The latest industrial marketi...

17 Mar

How to Perform Focus Group Data Analysis

Focus group discussions offer a wealth of insights into how consumers think, what they prefer, and their social attitudes. But collecting that qualitative data is just the begin...

17 Mar

Focus Groups in Market Research – How and Why to Use Them?

In market research, understanding consumer behaviour is crucial for staying ahead of the competition. Focus groups are one of the most effective ways to gain deep insights from ...

17 Mar

What is Brand Sentiment – Examples, Analysis and Tracking Tools

Understanding how consumers perceive your brand is essential in today's competitive environment. Brand sentiment analysis provides valuable insight into customer emotions and op...