Blog | Business Explained

22 Jan

Primary Market Research vs Secondary Market Research

Understanding market research is essential for businesses to make informed decisions and gain a competitive edge. Two predominant methods—primary market research and seconda...

21 Jan

Inbound vs. Outbound Recruiting: Which One to Choose?

Recruitment strategies are evolving, and organizations often face a critical decision: should they focus on inbound recruitment, outbound recruitment, or a combination of bo...

21 Jan

TOP 10 Employee Advocacy Examples – Real-World Success Stories

Employee advocacy is one of companies' most powerful tools to amplify their brand and engage with a wider audience. By empowering employees to share their stories and experi...

31 Dec

Lead Generation vs. Customer Acquisition – Key Differences

In the world of modern marketing, terms like "lead generation" and "customer acquisition" are often used interchangeably. However, while they both play essential roles i...

30 Dec

Podcast Content Marketing – Examples and How to Include It in Your Business

Podcast content marketing has surged in popularity as an effective strategy for engaging audiences and building brand awareness. As businesses continue to seek innovative wa...

30 Dec

4 Types of Stability Strategies in Business

In the dynamic world of business, achieving growth isn’t always the primary objective for every company. While aggressive expansion strategies may work for some, others prio...

22 Nov

Customer pain points – Examples and How to Solve Them

In today’s competitive business landscape, understanding and addressing customer pain points is critical to building a successful brand. By identifying the issues that custo...

22 Nov

Centralized VS Decentralized Organizational Structures – Key Differences

In modern business, organizational structures shape how companies operate, communicate, and make decisions. Choosing between centralized and decentralized structures can sub...

22 Nov

Industrial Market Segmentation – How to Segment Industrial Markets?

In today’s competitive business landscape, companies need to strategically allocate resources, focus their marketing efforts, and cater to specific customer needs to stay ahe...

31 Oct

What is the Difference Between Cross-Sell and Upsell?

In the competitive e-commerce landscape, businesses must continually seek innovative strategies to enhance revenue while improving customer experience. Two prominent techniques—u...