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21 Aug

10 Relationship marketing strategies and how to use them

Companies are no longer just vying for one-time sales; they strive to build lasting relationships that transcend the initial transaction. This shift has given ris...

17 Jul

Brand Implementation: Strategies and Steps to Achieve Successful Brand Implementation

Building a strong brand is more than just creating a memorable logo or a catchy tagline. It involves a comprehensive strategy permeating every aspect of a business, from its...

17 Jul

TOP 10 Talent Management Metrics and KPIs you need to use

Effective talent management is crucial for organizational success. The right talent management metrics and KPIs help companies streamline their HR processes, boost employee ...

24 Jun

Win-win negotiation strategies – Techniques and Examples

Negotiation is a critical skill in business, where the goal is often to reach an agreement that benefits all parties involved. The win-win negotiation strategy is a popu...

24 Jun

Milestones vs goals – what is the difference?

The terms "goals" and "milestones" serve as fundamental elements in the framework of project management and personal achievement. While they are often conflated, recogni...

20 May

Leadership gaps – examples, causes, and how to bridge them

Effective leadership is no longer just a desirable trait but a crucial factor for success. However, even the most experienced leaders can find themselves in a cha...

20 May

Best marketing eBooks – The Ultimate List

Are you ready to take your marketing skills to the next level? Curious about the latest strategies shaping the landscape? Then you have to read these! Whether you're a se...

22 Apr

What is business productivity and ways to improve it

Business productivity, once confined to the metrics of output versus input, now encompasses a broader spectrum of factors, including technological integration, wo...

19 Apr

Employee engagement – definition, measurement and how to improve it

Employee engagement has emerged as a crucial metric in understanding and enhancing workplace productivity and satisfaction. In today's dynamic business environment, where talent ret...

02 Apr

B2C e-commerce – Definition, Types and Examples

In recent years e-commerce has emerged as a pivotal force, reshaping the way consumers engage with brands and make purchases. Among various e-commerce models, Business-to-Consumer...